Why?
Because bookstores enjoy a unique relationship with larger publishers that has served them well over the years. They purchase large quantities of books from large publishers to help large publishers with warehousing cost and in return large publishers offer a return policy that only makes sense if you're a large publisher with lots of books that you need help warehousing. Large publishers make their books returnable for a full refund no matter what the condition of the book (or origin?) and no matter when the bookstore chooses to return them. In most cases they even accept just the front cover of the book to help bookstores with return postage.
As a result, bookstores have no incentive to offer smaller publishers a different return policy. Some POD's, mine excluded, from what I'm hearing, are saying that their return policy is different and that the book they produce for their authors can only be returned if there is damage or a print problem in which case the POD will pay to fix the matter. This is the POD's return policy though not the bookstores. No bookstore will order books unless the return policy they share with larger publishers is honored.
I just talked with Atlas Books about perhaps getting distribution through them, a clean line of distribution through Ingram and Baker & Taylor but they confirmed that the return policy was just as twisted and convoluted as I explained above. I stand to lose way more money than I'd make just to be able to get bookstores to order my book when I do signings. For the record here is the return policy as stated:
D. Returns: Accepted from the Customer in any condition regardless of origin with full refund from the Publisher.
Regardless of origin? Wonder what that means. LOL
After seeing that, I'll definitely reconsider. Staying with print on demand but making my book non-returnable so I can survive . . . hopefully. ;)
Yes! Whatever we have to pay to get set up with Ingram would certainly be worth the profit we'd make . . . eventually!!! A lot more profit than the author of the book will ever make I can tell you that.
ReplyDeleteAnd don't think on-line bookstores operate any differently. If they're getting their books from Ingram or Baker & Taylor, they'll send them back with the same return policy in place.