Ingram/Spring Arbor calls it . . . Marketing?

I've heard misleading called a lot of things before and I suppose I've heard it called marketing as well so good on you Ingram for taking hold of that tried and true tradition of misleading until you're called on it. Perhaps you should ask eHarmony how that worked out for them.

Why would I bring eHarmony up? Why because Spring Arbor is the distributor for the same group--conservative evangelicals or rather Fundamentalists as Ingram calls them. Yes. I finally heard it straight from Ingram this very day. Even though Spring Arbor will approve books from a Christian publisher who doesn't pay to belong to the very targeted and denominationally discriminative CBA, the non-affiliated publisher benefits in no way whatsoever. Okay. That's inaccurate. If your book is approved by Spring Arbor a Fundamentalist Christian Bookstore can order if someone ask for it.

Rest assured then, that if a Christian Bookstore exists, it is a Fundamentalist Conservative Evangelical bookstore and can only pull books from Spring Arbor who by Ingram's own admission is their Fundamentalist Christian arm which they happily call the Official Christian Market without batting an eye because well ... that's just good marketing.

Yeah. And eHarmony.com was just a dating website . . . that didn't allow same-sex dating until somebody sued them . . . and won.

Yes. It's all fun and games until someone gets sued. HA! So, just to keep it straight, according to Ingram all Christian titles that don't appeal to the Fundamentalist can just wing it while fee-based, denominationally discriminating CBA gets to claim the title Official Christian Market.

Marketing at it's best!!!

Thanks Ingram for showing us how it's done. Based on this information I will now pull both of my books from Spring Arbor as I was not aware that Spring Arbor wasn't actually who they said they were. They justified this by saying, "it's free to join." LOLROFL I suppose the most disturbing comment made was "there's nothing wrong with providing a market for the fundamentalist Christian publisher." Buddy, there's everything wrong with it when you don't state this up front.

So in a bit you won't be able to order my books from ANY Christian bookstore. However denominationally discriminating CBA publishers can go anywhere they like.

And that my friends, according to Ingram is Marketing!

And they get away with it.

And yes. I'll shut up about Spring Arbor now but I will never refer to them as simply Spring Arbor ever again. They are officially Ingram's Christian Fundamentalist arm.

Good day.