Kindle Lending Library?

Supporting roles:
Amazon = Brain
Pinky = Well, everybody has to have a side-kick.

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Pinky - Whacha doing Brain?

Brain - What's it look like I'm doing? I'm making it so all the Kindle books on our site are available to the public.

Pinky - How're you going to do that Brain?

Brain - I'm going to make it so that anyone who purchases a Kindle book will get points for loaning it out for free for two weeks. That way folks will buy more KINDLES and we can make more money and take over the WORLD!

Pinky - For free? Won't that make publishers of Kindle books unhappy?

Brain - Of course not! They'll get more publicity than they've ever had. They're books will be everywhere.

Pinky - So they'll make more money.

Brain - No! They'll make nothing unless the borrower of said book decides after two-weeks of reading they wish to purchase it.

Pinky - Two weeks is a long time to have a book to just review. I read One-Fish, Two-Fish in one night and that was written by a Doctor! I don't know if folks who've published through Kindle will appreciate that.

Brain - If they don't like things they can opt out.

Pinky - Well that's awfully nice of you Brain!

Brain - Nice! HA! The window of opportunity to opt-out will be very short. And of course due to the fact that the program is so new, I'm quite certain the link to opt out won't be working before it's TOO LATE!!!!! And I'll be well on my way to TAKING OVER THE WORLD! MUHAHAHAHAHAHA

Pinky - Does that mean I don't have to pay for that doctor's book now? Because I'd much rather buy a cookie with that money.

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Stay tuned for another riveting adventure coming soon as I'm sure Amazon will keep me well supplied with fodder. So happy I took all my books off Amazon's Kindle. Happy indeed! Y'all have fun selling those Kindles. Want to publish in Kindle format, go with Smashwords.

Added today: Here's the actual e-mail going out to folks who have e-books on Amazon's Kindle:

Dear Publisher,

We are excited to announce Kindle book lending. The Kindle Book Lending feature allows users to lend digital books they have purchased through the Kindle Store to their friends and family. Each book may be lent once for a duration of 14 days and will not be readable by the lender during the loan period.

All DTP titles are enrolled in lending by default. For titles in the 35% royalty option, you may choose to opt out of lending by deselecting the checkbox under "Kindle Book Lending," in the "Rights and Pricing" section of the title upload/edit process. You may not choose to opt out a title if it is included in the lending program of another sales or distribution channel. For more details, see section 5.2.2 of the Term and Conditions.

For more info on how Kindle Book Lending works, see our FAQ here: http://forums.digitaltextplatform.com/dtpforums/entry.

Sincerely,
Amazon Digital Text Platform

Isn't it nice to know that Amazon considered YOU the publisher and even asked YOU the publisher what you thought about them taking YOUR work and giving it away for FREE! Oh but Kindle owners will just love this and isn't that what it's all about? How many KINDLES Amazon can sell at the PUBLISHERS expense. Gotta love it!

This is an absolute JOKE!!! IMO. So happy not to have a dog in this hunt. BTW, the publisher who got this letter attempted to opt out several times during that short period of time when they could do so and the link never worked. Now their book is been LENDED for free, without their permission. Go AMAZON! You so RAWK!