Concerning the idea of a virtual book signing Sue says, "It's a very real solution to a very real problem. Large chain book stores are distribution centers for large publishers. They don't embrace small published authors and certainly not self-pubbed ones. Most of us aren't even allowed to do signings. The reason? We have to play it smart and make our books "non-returnable" so bookstores don't eat us alive. Large book stores won't order your books if you make them non-returnable which means you don't get a book signing. A virtual book signing means we don't have to worry about dealing with these bullies anymore and we can sell face to face with folks all over the world!"
Making books non-returnable to survive in large bookstores set up to only distribute large publishers books is a bad idea anyway. The scenario of these bookstores ordering thousands of books (to subsequently push large publishers books to the top of best seller's lists) and sending all most all of them back for FREE isn't a scenario that will EVER work for small press or self-pubbed authors. It will take them down and has in record numbers.
And because I've neither the funds nor the "connections" to advertise my book signing the way each and every large publisher does, I MIGHT sell five books. Thank you large publishers for taking over the world with your money. I guess that means you WIN!
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