Monday, January 9, 2012

Having fun with Amazon!

Hey Indie authors. Want to take Amazon for a ride? If we all do it, it might actually make a difference. Here's how it works.

So your book is POD.

Don't stop there.

Go all the way. Make it non-returnable as well. Here's what will happen. If you've been at the publishing game for a while as I have, and you have a bit of a name, Amazon will order a few of your books to keep in stock (even though they don't have to because your book is POD.) When those books don't sell in the allotted time, Amazon will attempt to send them back for that "industry standard return policy" money back guarantee. Well, of course you've made your books non-returnable according to that industry standard so, OH MY, Amazon is stuck with them.

What Amazon does next is sheer lunacy. They start dropping the price insanely and write the loss off. I just bought four of my Never Ceese, Black Bed Sheet Edition for $2.76 EACH. That's cheaper than I can get them from my publisher.

Y'all better keep an eye out for whenever Amazon says they have any of my books in stock. That means in about 2 weeks they'll start dropping the price to get rid of them because they can't return them. Hahahahahahaha! Also, you should beat me to getting them because I know I'll be watching for this to happen and I'll buy every last one they have. Not only do I get my books for less, I earn royalties and my publisher gets paid also. Amazon is the only one who loses in that deal and of course they just write it off!!! Can't beat that with a stick. ;)

No comments:

Post a Comment