Make sure you understand what you're NOT getting.

The key to book sales in the publishing industry has always been distribution. Large publishers and bookstores created a system back in the day that worked well for them and actually still works well for them. Bookstores purchase a LARGE number of books, put some on the store shelves and warehouse the rest. That way publishers don't/didn't have to pay so much in overhead and bookstores got to "throw away" the overage in the trash because publishers didn't care to ever see the books again. 

Eventually, bookstores were called on their trashing of perfectly good books with the cover torn off because at one time they actually had to return the cover to show that they actually bought the book from the publisher (speculation here. Don't actually know for sure why they tore the cover off) and soon a law of sorts was put in place to keep this from happening.

The solution for bookstores was an ingenious one. Stores like Books-A-Million sprang up or rather stores that sell "new" returned-from-the-bookstore books (sorry BAM but if they're returned, they ain't new.) At any rate, distribution through large publishers is the only distribution that works. Unfortunately, Independent presses never qualify for distribution through the big distributors such as Ingram and Baker & Taylor because to be considered a publisher has to have SOLD an enormous amount of books. Gotta love that catch-22.

So Independent presses use POD publishers (and by the way so do the large established publishers as well but it doesn't hurt them because they still have the distribution that matters.) But why can't small independent presses make POD publishing work for them. Well it's quite simple. POD publishers such as Lightning Source and Create Space never, ever, ever, return the returned-from-the-bookstore book to the publisher. If a bookstore actually purchases a POD book and it doesn't sell, it is forever gone. The publisher has to return the profit to the bookstore and never sees their product again. 

Oddly enough, Lightning Source gives you an option when you sign on with them to have the book returned to you. This never happens though. I called them on this and their reply was, "we really need to change that wording." There was absolutely no fear of being sued for stating one thing and doing another. 

This is from Ingram's Lighting Source's Chain of Custody:

At Lightning Source, we have always maintained that the print on demand (POD) model offers significant environmental advantages over traditional offset manufacturing. With offset manufacturing books often go unsold and are destroyed, usually after being shipped and handled multiple times. Wasted paper, wasted energy, greenhouse emissions, pulping, and landfill overflows can result. 

LSI seems to like the word "usually." Actually the books they're referring to are "usually" resold to returned-from-the-bookstore dealers for a double profit for the bookstores not destroyed. After all, with so many returned-from-the-bookstore resellers, these books are a hot commodity making money for everyone except the publisher and author.


The environmental advantages of utilizing POD technology allow books to be printed to fill an existing demand. POD lessens the possibility of returns, reduces supply chain waste, greenhouse emissions, and conserves valuable natural resources.

There is no waste to lessen, returned-from-the-bookstore books are no longer destroyed by bookstores. I do believe LSI destroys the book though and that's fine since they say this is what happens to the returned books. Yet I'm looking for a POD who will actually do what they say and that is to give me the option to have the book returned to the publisher to lessen the loss of product once they're returned. LSI's interpretation of the misguided wording in the their Mode of Operations manual: you don't get the actual returned book back. They print you a new one for free--and charge a fee for shipping. In case anyone is wondering. The fee for shipping equals the print cost of the book. Interesting to say the least.

Bottom line is, if a publisher uses a POD, they essentially don't have access to the kind of distribution that will make any kind of a difference in sales. In fact, if a bookstore actually decides to purchase books from a publisher who uses a POD, the publisher will end up losing money hand over fist and eventually going under. I've been with two publishers who went under for this very reason. 

One other interesting option POD distributors give publishers: make your books returnable so bookstores will order. My interpretation of this based on my experience to date with how this works: here's a knife go kill yourself. If your book happens to catch the eye of bookstores so that they're inclined to order it, it will most likely be "returned" or if you're with a POD distributor, "destroyed." And these books are "usually" in perfect condition for resale because "usually" the books are never taken out of the box.

By the way, this is true of all POD distributors and not just LSI which is why I say to make sure you understand what you're NOT getting. The absolute BEST way to purchase my books is to go to my publisher's website. Thanks again to those who already have. ;)

http://www.downwarden.com/blackbedsheetstore