Monday, July 9, 2012

Just like Video killed the Radio Star . . .

Just like "Video killed the Radio Star" and "Internet Killed the Video Star," or so the songs go, one could easily say that technology killed the publishing world. In the publishing world however, it would be more accurate to replace "killed" with "changed." And for writer's around the world, it's a very welcome change at that. 

For decades the publishing industry has struggled with the cost of printing books. It was so costly back in the day that the few publishers around would have to print thousands of each title at a time due to the expense of simply printing one. And then there was the dilemma of stocking the "all those books" until they sold or were returned to be trashed. 

The few publishers around back in that time, utilized bookstores to help with this inventory dilemma and this worked well until the depression hit. Bookstores could no longer "afford" to stock large volumes of a publisher's books and then "pay" to have what didn't sell returned. Simon & Schuster rose to the occasion by allowing bookstores no charge for returning just the book covers from books purchased and no deadline on when those covers had to be returned (for credit.) The other few publishers of the day were forced to comply or "sink."
   
So you can see it hasn't been an easy road. 

But publishers no longer have to worry about the cost of printing books, they can print-on-demand which means more economically priced books for readers. It's a wonderful day for publishers as far as the cost of operating goes. 

Do keep in mind that most physical bookstores both Independent and large chain bookstores, don't order in volume (or at all in most cases) any book from any author or publisher that doesn't agree to abide by what has become an "industry" standard return policy that has not changed with the times. Therefore while it is every authors dream to show up in mass in one of these stores, it isn't a reality. That's okay. The dream will change as the reality changes but presently it means the best fiction out there can only be found . . . elsewhere.


My books are available for purchase at all venues where books are sold with of course the exception being availability at physical or brick and mortar bookstores. I've opted to "save" my publisher by asking that my books be made non-returnable. My titles will remain non-returnable, a classification that means I won't participate in any "industry" standard return policy (that no longer works for the industry,) until an updated return policy is implemented.  

I would strongly recommend and ask that you purchase any of my titles through:


 Since my books are POD through Ingram's Lightning Source, no other distributor such as Amazon or any other on-line retailer can get them for less. This goes for Kindle format and any other e-book format.


Here are the exact links for each of my titles, all formats, via my publisher. International shoppers should use Amazon and other on-line sites who can have the books printed in their respective countries thus saving on shipping. This is the ONLY time when buying from anyone but the publisher will actually save you money.:




And to my current readers and fans, thank you for your support and love. I couldn't do it without you and I wouldn't even try.

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