I found the St. Mark Bookstore and decided to check it out since it sounded Catholic and not "Christian" or rather "evangelical" or rather what would have been a Baptist Bookstore back in the day.
It sounded like a really neat store but I had to flinch at the wording on their Mission Declaration page. It reads:
St. Mark Bookshop, Inc. is an ecumenical Christian bookshop dedicated to presenting the best of all publishers and manufacturers of Christian and Roman Catholic books, media and religious gift items. We serve all of our customers with courtesy, honesty, efficiency and expediency.
An ecumenical Christian bookshop with ecumenical meaning, the aim of unity among all Christian churches throughout the world. The part that disturbs me greatly is this. The store acknowledges a desire to be an ecumenical Christian bookshop. And their dedication is to present the best of all publishers and manufacturers of Christian and Roman Catholic Books?
Are Roman Catholics not Christian? And you can't use the label Christian anymore in publishing without it marking only "one" group of publishers who write targeted fiction for a very discriminating Christian audience.
Hard to be ecumenical if these are the only publishers a bookstore pulls stock from.
No publisher as ever labeled themselves a Christian publisher except those who provide "targeted" fiction to one denominational audience. The proof is in the pudding. Catholics do indeed fall under the broad label Christian yet those publishers don't call their work Christian fiction or Christian non-fiction. They mark it as Roman Catholic or Catholic.
So yes, I remain disturbed by this.
Is the average Joe disturbed by this? Probably not but if you're an author trying to compete in this market, you should be.